I am an out-of-the-box problem solver with a passion for design. 
My background in fine arts, fashion, and digital commerce gives me a unique perspective on creating online experiences that are both visually compelling and strategically effective.
I specialize in eCommerce user experience, blending intuitive, user-centered design with data-driven insights. The result is elegant, high-performing storefronts that work beautifully and efficiently. I believe great design should feel effortless, guide users with intention, and deliver meaningful results.
Whether you're building from scratch or refining an existing brand, I can help you create a digital presence that’s cohesive, seamless, and built to perform.
I design and optimize eCommerce experiences that balance form and function to drive engagement and conversion. While I work across various platforms, I specialize in Shopify stores.
Services Include:
UX audits and heuristic reviews
Conversion-focused redesigns
Custom theme styling and enhancements
Information architecture and navigation improvements
Customer journey analysis using Shopify analytics
From first impressions to lasting connections, I help brands express themselves with clarity and intention. My visual approach is informed by years in fashion and fine arts, ensuring every design element tells a cohesive story.
Services Include:
Logo and identity system design
Color palettes, typography, and moodboard development
Visual storytelling and art direction
Digital brand collateral and social content styling
Design is more than aesthetics—it’s about solving problems and elevating the user journey. I bring a user-centered, research-driven mindset to every project, aligning design decisions with real business goals.
Services Include:
Wireframes, user flows, and interactive prototypes
Usability testing and user feedback synthesis
Responsive UI design for web and mobile
Strategic consulting on layout, hierarchy, and content structure
Let's Chat!
If you're looking for a creative partner who understands design, business, and the eCommerce landscape—I’d love to hear more about your project. Whether you need a full site build, a strategic UX audit, or just a creative push in the right direction, I’m here to help.
Get in touch through the contact form below or email me directly at melanierayedesign@gmail.com.
Let’s create something beautiful, functional, and built to perform.
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